Hi, It's Rhea here, with another Love Bomb screening host highlight. I am learning from every person who chooses to host a theatrical screening in their community. This hostess was a special surprise: my sister's mother-in-law, Karen Shuffler. In the beginning I assumed that the vast majority of screenings would be hosted by chiropractors who would have built in reach for their events. It has been a wonderful surprise to me that the first 3 Tugg screenings out of the gate have been hosted by non-chiropractors.
It was my mission when making the film to tell a story about transformation through love that resonates with a broad audience. I am lit up seeing that it is hitting that mark and inspiring people in all walks of life to "drop a love bomb"!
This is an interview between me and Karen about her experience of dropping the Love Bomb on Asheville through a theatrical screening:
Why did you decide to host a Tugg screening of Love Bomb?
Because I love Rhea & Austin and I believe in their message of love. Now more than ever we need to spread that message. I wanted to do my small part and share the message of love with my friends and my community.
What outreach did you do that that really worked to boost ticket sales and help you reach your event threshold?
Email to all my contacts. Email and some personal visits to chiropractors in the community. Chiropractors will share the message with their colleagues and clients. They are a critical part of the promotion. I also used this as a fundraiser and the organization for which I raised funds sent out an email to 1300 people. I also contacted local newspaper and publicized the event (see the blog post here including the full interview done with one of the papers that featured the story of Love Bomb.)
Was there anything you learned about yourself by reaching the event threshold?
I don’t quit. I will pursue my goal until I achieve it. (I think I already knew that! It was a reconfirmation of my strength & diligence.)
What was the most fulfilling thing about hosting the screening?
The feeling of having done something that makes a difference in the community. I invited several men from the Christian Mission who are in the Recovery Program and they were profoundly impacted by the film.
Were there any special features that you added to your screening event that you would like to share? How did they impact your community?
Fundraising for the Battered Women’s Shelter. People told me they came to the screening to support the shelter.
Is there any special feedback that you have received from attendees that you can share?
Several people have told me that they felt inspired and felt that the film conveyed a message of hope and inspiration.
What would you say to someone that is thinking about hosting a Tugg screening in their town?